Spend Management
The Difference Between Procurement and Purchasing
Purchasing and procurement are often confused, and the two expressions are sometimes used synonymously. However, these two are different in terms of their purposes, the
Creating a Digital Marketing Strategy
Our digital strategy experts create marketing plans tailor-made for your business. This helps in increasing brand visibility and boosting conversion rates.
- Identify and understand your audience.
- Analyse your current positioning and the digital assets you control.
- Create profiles on your competition and identify their key strengths and weaknesses.
- Leverage Google Analytics to gain a better understanding of your best performing content and traffic drivers.
