Sage-Financial-Planning-Analysis

The Role of Financial Planning and Analysis in a SaaS Startup

David Appel is Global Head of the SaaS Vertical for the largest technology company on the London Stock Exchange, Sage. Over time, his organizations have earned the business of >1,800 SaaS and Software companies, growing at 40%+/year. He previously ran Direct Sales at Bill.com, led NetSuite’s Software Vertical, and was part of IBM’s Corporate Development team.

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Future-of-SaaS-Finance-Machine-Learning-and-AI

The Future of SaaS Finance: Machine Learning and AI

Machine learning and AI will help SaaS CFOs tremendously.  How and where?  Let’s start with the FP&A function in SaaS organizations that relies on detailed data visualization and financial storytelling. CFO automation tools make those two tasks much simpler and more intuitive for finance teams, among many other benefits.  In this post, we’ll explore the […]

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